TOM BOGAERT

TOM BOGAERT

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    • the one invented, twisted animator
    • 1971, Sun Ra in Egypt
    • pepsi, cola, water?
    • Prestige
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    • Pavement Popsicles
    • And Did Those Feet
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Installation view at Papa Da’s; Port-au-Prince, Haiti

Prestige is a brand of beer produced by the Heineken-owned Brasserie Nationale d’Haiti in Port-au-Prince. With 98% market share it is the best-selling beer in Haiti.


Lafleur & Bogaert invited Haitians to warp the label of Prestige. Through a series of interviews, we explored ways in which Haitian identity may be reflected and distorted by this consumer product.


Prestige was commissioned by the 3rd Ghetto Biennale in Port-au-Prince – December 2013.


Images courtesy Jason Metcalf, Laura Heyman and Michel Lafleur.