Prestige is a brand of beer produced by the Heineken-owned Brasserie Nationale d’Haiti in Port-au-Prince. With 98% market share it is the best-selling beer in Haiti.
Lafleur & Bogaert invited Haitians to warp the label of Prestige. Through a series of interviews, we explored ways in which Haitian identity may be reflected and distorted by this consumer product.
Prestige was commissioned by the 3rd Ghetto Biennale in Port-au-Prince – December 2013.
Images courtesy Jason Metcalf, Laura Heyman and Michel Lafleur.