Prestige

Installation view at Papa Da's; Port-au-Prince, Haiti

Installation view at Papa Da's; Port-au-Prince, Haiti

Prestige is a brand of beer produced by the Heineken-owned Brasserie Nationale d’Haiti in Port-au-Prince. With 98% market share it is the best-selling beer in Haiti.

I invited Haitians to warp the label of Prestige. Through a series of interviews, I explored ways in which Haitian identity may be reflected and distorted by this consumer product.

Prestige was commissioned by the 3rd Ghetto Biennale in Port-au-Prince – December 2013.

Images courtesy Jason Metcalf (Multiversal Services), Laura Heyman and Michel Lafleur.